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The State of Global Privacy Legislation with Adam Woods, COO
Over the years, consumers have become more aware and concerned about the collection of their data in daily life. A Tealium survey found that 97 percent of consumers are somewhat or very concerned...
View ArticleThird-party cookies – what are they, what’s happening to them, & what to do
The digital advertising industry is undergoing a huge shift right now. Before we know it, the deprecation of third-party cookies will be completed. To deliver success in 2022 and beyond, we need to...
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The Seven Pillars of Programmatic Marketing Success: Budget Consistent with...
Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the most part, brands are embracing the evolving digital marketing landscape, where...
View ArticleHow long should a campaign run?
It’s hard not to expect instant results and immediate satisfaction in the world we live in today. When dealing with different types of digital marketing it can be hard to wrap your head around the...
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2022 Mid-Year Key Findings Report
Throughout the first half of 2022, we’ve experienced advertising trends that have asked us to grow and adapt to a changing world where people really care about digital advertising. Behaviors continue...
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TikTok Allegations Could Inspire a Wave of Ad Spend Diversification
TikTok is experiencing another wave of congressional inquiries and investigations, as whistleblowers claim the company’s plan for protecting U.S. user data is flawed. The allegations suggest TikTok...
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Tips for successful automotive marketing strategy
Over the past few years, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people, the car-buying experience...
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Omnichannel E-Book Chapter 4: Winning Creative Strageties
In the non-stop scroll of the digital world of today, capturing the attention of your audience is a challenging endeavor. With users spending an average of just 1.7 seconds on mobile content, the...
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Omnichannel E-Book Chapter 5: Omnichannel Reporting: Tracking Relevant KPIs
As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce’s State of Marketing...
View ArticleGuide to political digital advertising
With voters spending more time on their screens, advertisers are taking to digital marketing for political campaigns to run more online ads than ever. So, whether your goal is to increase campaign...
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